Aspiring entrepreneurs represent an untapped resource with great potential for future development. However, they can be discouraged by the effort required to pull together all the information they need to get started.
A degree of mystery surrounds the process of starting a business. 70% of people who become self-employed do not prepare themselves for their new role and responsibilities. Specifically almost 90% do not study their market and as a result, on average 50% of all businesses fail within five years of starting.